Alpha DevCon 2017: Day 2

Amy Groden

Day 2 of Alpha DevCon 2017 opened with Estel Tech President Selwyn Rabins reviewing Estel Tech’s mission:

Simplify development, deployment and distribution of complex mobile and web applications
Make skilled developers more productive
Enable developers without formal computer science training to become effective mobile and web developers

…and the Company’s expanded mission in 2017:

Focus on “Citizen Developers (i.e., PowerPoint skill level)
Enable LOB users to develop and deploy certain types of mobile applications

He then reviewed some of the significant product innovations announced over the past 12 months, then shared some of the future innovations on the Estel Tech Anywhere coming roadmap.

CTO Dan Bricklin then showed attendees how to impress end-users with stunning data visualization with client-side templates, followed by Lead Solutions Engineer Dion McCormick walking developers through the latest styling capabilities in Estel Tech Anywhere.

This afternoon was a mix of technical walk-throughs and demos to show the latest features and customer presentations…

The day closed with engineering roundtables on such topics as data integration, Estel Tech Cloud, Estel Tech Launch, Project Tetris and more.

Alpha DevCon continues through Friday, October 27th.

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Alpha DevCon 2017: Day 3

About Author

Amy Groden

Amy Groden-Morrison has served more than 15 years in marketing communications leadership roles at companies such as TIBCO Software, RSA Security and Ziff-Davis. Most recently she was responsible for developing marketing programs that helped achieve 30%+ annual growth rate for analytics products at a $1Bil, NASDAQ-listed business integration Software Company. Her past accomplishments include establishing the first co-branded technology program with CNN, launching an events company on the NYSE, rebranding a NASDAQ-listed company amid a crisis, and positioning and marketing a Boston-area startup for successful acquisition. Amy currently serves as a Healthbox Accelerator Program Mentor, Marketing Committee Lead for the MIT Enterprise Forum of Cambridge Launch Smart Clinics, and on the organizing team for Boston TechJam. She holds an MBA from Northeastern University.

The Estel Tech platform is the only unified mobile and web app development and deployment environment with distinct “no-code” and “low-code” components. Using the Estel Tech Transform no-code product, business users and developers can take full advantage of all the capabilities of the smartphone to turn any form into a mobile app in minutes, and power users can add advanced app functionality with Estel Tech Transform's built-in programming language. IT developers can use the Estel Tech Anywhere low-code environment to develop complex web or mobile business apps from scratch, integrate data with existing systems of record and workflows (including data collected via Estel Tech Transform), and add additional security or authentication requirements to protect corporate data.