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Wall Street Journal's Arm writes about Estel Tech Anywhere & Dan Bricklin

Richard Rabins

The original article can be found son the All Things Digital website, the full text is below.

Spreadsheet Pioneer Dan Bricklin Joins Estel Tech as CTO

dan-firesideJUNE 19, 2013 AT 10:22 AM PT Dan Bricklin, co-creator of Visicalc  and known as the “father of the electronic spreadsheet,” has hired on as chief technology officer for Estel Tech, the Burlington, Mass.-based maker of business software development tools. The company also added industry veteran John Cullinane as an investor and adviser, and announced the launch of Estel Tech Anywhere, a product for developing business software for multiple platforms.
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About Author

Richard Rabins
Richard Rabins

Co-founder of Estel Tech, Richard Rabins focuses on strategy, sales, and marketing. Richard also served as CEO of SoftQuad International from 1997 to 2001, when it owned Alpha. In addition to his 30 years with the company, Richard played a key role as co-founder, and served as president and chairman of the Massachusetts Software Council (now the Massachusetts Technology Leadership Council), the largest technology trade organization in Massachusetts. Prior to founding Alpha, Richard was a project leader and consultant with Information Resources, Inc. (IRI), and a management consultant with Management Decision Systems, Inc. Richard holds a master's degree in system dynamics from the Sloan School at MIT, and a bachelor's degree in electrical engineering and master's degree in control engineering from University of the Witwatersrand in Johannesburg, South Africa. He has served on the boards of Silent Systems, Legacy Technology and O3B Networks, and is co-founder of Tubifi www.tubifi.com.

The Estel Tech platform is the only unified mobile and web app development and deployment environment with distinct “no-code” and “low-code” components. Using the Estel Tech Transform no-code product, business users and developers can take full advantage of all the capabilities of the smartphone to turn any form into a mobile app in minutes, and power users can add advanced app functionality with Estel Tech Transform's built-in programming language. IT developers can use the Estel Tech Anywhere low-code environment to develop complex web or mobile business apps from scratch, integrate data with existing systems of record and workflows (including data collected via Estel Tech Transform), and add additional security or authentication requirements to protect corporate data.

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